Request for Proposals: Sparks Street seeks Video Production Services


Hi Creatives,

The Sparks Street BIA is seeking proposals Video Production Services, with a content summary below. Submissions to be received by May 16, 2022. Work to begin June 1, 2022.

Project Background Sparks Street – bringing visitors and the surrounding community to our pedestrian oasis by showcasing through video, of the many immersive outdoor experiences happening on Sparks Street in all seasons. At time of proposal, the goal is to have the five promotional videos and accompanying still images highlighting our signature events. Events include: Ottawa Ribfest (June 1-5), Ottawa International Buskerfest (July 29-Aug 1), Poutinefest on Sparks Street (Oct. 13-16) and one additional event. Requirements and Deliverables

Sparks Street BIA is seeking an experienced Video Production firm to create, develop and produce five (5) thirty (30) second to one (1) minute promotional videos and an accompanying minimum of 25 edited and proofed still images in conjunction with each event. One (1) all encompassing branded video that includes all events (thirty (seconds to one (1) minute in length). Videos and stills to include up to four (4) models, of diverse backgrounds and Sparks Street digital assets (logo and website).

Project Objectives The goal of this project is to cultivate and top of mind awareness for visitors to Sparks Street get to know our outdoor programming in all seasons with major efforts to increase visits and improve surrounding business revenues. Project Scope and Effort It is anticipated that produced videos and still images will be shared on digital and traditional broadcast platforms, including web, social media, Youtube and other streaming services for promotional purposes. This also includes digital advertising placement. Content to be included as a resource for our membership and stakeholders where appropriate. We anticipate content will be used commercially, for promotion of leasing, urban planning, destination marketing and tourism, as well, and to support our Municipal and Federal partners (including City of Ottawa, Ottawa Tourism, National Capital Commission) The scope of work would include but not limited to:

  • Meetings with Sparks Street BIA staff

  • Highly creative, collaborative project Planning and Onsite Scheduling of key programming events

  • Writing and Shot list outline to meet targeted requirements

  • Sourcing, booking talent and coordinating call-sheets

  • Editing films to include Sparks Street and event logos and website

  • Submitting drafts of films for review, including music approvals and photo selects

  • Implementation of any feedback and comments

  • Create and submit the final videos The videos must be shot and submitted in a format

  • Sparks Street to use for future social media and other digital initiatives

We do not anticipate archival footage being required. Special effects may be required, for process. Animation may also be required. Preferred Qualifications Experience: a fresh, agency approach and proven expertise in designing and on-brand videos particularly around the topic of destination marketing is essential.

Interested? Please contact us for the detailed RFP.