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New Position

Main Street Ambassador

Posted on Wednesday, December 22nd, 2021


Sparks Street BIA

Full Time 12 Month Contract Position

Wage: Commensurate with experience

Location: Ottawa, ON


Posted: December 22nd 2021

Closing: January 17th, 2022

Starts: January 25th 2022


Job Description

My Main Street aims to revitalize neighbourhood main streets with a healthy retail mix, while generating inclusive local economic opportunities. The heart of the My Main Street Accelerator is the Main Street Ambassadors Program. The Main Street Ambassador is a local resident with a keen interest in Community Economic Development, who will connect the municipality, the community, and main street businesses with wraparound supports and resources offered by Sparks Street BIA, My Main Street and other community partners.

What You’ll Do:

Relationship Management and Community Engagement


  • Conduct in-depth one-on-one consultations with small business clients along the identified main street community.

  • Provide analysis and assessment of client business models, marketing, operational strategies, and provide targeted recommendations and connections to available programs to improve or start their business.

  • Build local small business advocacy networks to support small business clients along the identified main street community.

  • Conduct outreach to underserved client populations (i.e. Indigenous, youth, new immigrant and women) to establish business opportunities along the identified main street community.

Program Delivery and Reporting

  • Implement My Main Street Accelerator programming and deliverables locally, including administration of non-repayable contribution applications and recruitment of local businesses.

  • Work with the BIA and local municipality to identify local opportunities and potential clients.

  • Ensure that program targets are met through excellent client service and project management.

  • Using the tools provided, keep accurate and thorough records of required metrics.

Ongoing Collaboration and Improvement

  • Participate in regular meetings of the Main Street Ambassador Network to contribute insights and suggestions that can be adapted and repurposed.

  • Contribute success stories and best practises to amplify local impact.

The Skill Set/Required

  • Significant project management skills and experience.

  • Entrepreneurial background or spirit.

  • Natural connector, networker, relationship manager.

  • Outstanding communicator – persuasive and enthusiastic presenter both live and virtually.

  • Formal education and/or lived experience in any of the following: economic development, community development, market research, marketing, sales, business development, or program management.

  • Proficiency in PowerPoint, Microsoft Word and Excel, and comfortable working virtually using Microsoft Teams

  • Familiar with social media, Client Relationship Management Systems, and collaborative project management software

  • Ability and willingness to travel between worksites, as necessary, utilizing reliable, safe and efficient methods of transportation is required to perform the job

  • Comfortable with uncertainty, flexible and willing to embrace change, able to work remotely and virtually.

  • Strong personal initiative and motivation.

  • Fluent English, bilingual English/French or additional languages an advantage.

  • Drivers license an advantage.

The My Main Street Accelerator is a program of EDCO (Economic Developers Council of Ontario) funded by the Government of Canada. My Main Street is committed to ensuring that qualified applicants who are members of traditionally marginalized and equity-seeking groups, are prioritized in being hired as Main Street Ambassadors.


Work Location:

Office of the Sparks Street BIA, and various locations identified as the main street community; in-person work to be conducted in accordance with all Public Health guidelines. The successful incumbent will be eligible to apply for a hybrid remote working arrangement, subject to Manager approval.

Hours of Work:

up to 37.5 hours per week with flexible required to occasional evenings or weekends as required. 



Vaccination: In accordance with the Sparks Street BIA’s COVID-19 Vaccination Policy, new employees are required to be fully vaccinated as a condition of hire, subject to accommodations required in accordance with the Ontario Human Rights Code.

How to Apply:

We invite you to submit your resume to, along with a cover letter that details how your skill set and experience align with the position. The deadline to apply is Monday, January 17th, 2022 and the job is slated to start the last week of January.

The Sparks Street Business Improvement Area believes in equal opportunity in employment practices without discrimination on the grounds of race, religious beliefs, color, gender, sexual orientation, physical disability, mental disability, ancestry, place of origin, age, marital status, source of income or family status.  All interested and qualified candidates, including Indigenous persons, Black persons, non-Black racialized persons/persons of colour, women, persons with disabilities, 2SLGBTQ+ and those interested in joining our team are encouraged to apply.

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